Content will continue to be a critical factor for brands and institutions in the future. Organizations need new ways to keep up with the demand for content across multiple channels and optimize it for various audiences. A modular content strategy can help with these demands.
The volume of content increased 60% in the past few months , with the proliferation of digital channels.
Organizations and Institutions both alike are exploring new ways to reconcile the high volume of content creation with the need for more personal messaging.
Previously, advanced digital marketing strategies were not attempted. Or, if they were proposed, they quickly met the realities of the traditional content supply chain.
By removing these limitations, modular content enables organization teams to work in new ways and realise long-held ambitions.
Content modularization is the process of creating small blocks of content that will be pre-approved, stored, and repurposed across channels.
Our team of professionals strategize modular content processes and driving adoption across your Organizations and Institutions regions and channels.
This approach enables a more streamlined and effective way to meet the requirements of both local customization and global brand consistency, without slowing down content production.
Modular content makes the whole content supply chain work more efficiently.
Because it necessarily will affect people’s workflows, you need to involve and engage them in a change management process.
Our Key steps for implementing your modular content: